FISH FROM HERE
Oro sources with purpose. Every fish is chosen with care — local, seasonal, and responsibly harvested.
ORO
OTHER BRANDS
LINE-CAUGHT TUNA + SALMON
CAUGHT WITH DAMAGING NETS
TRACEABLE FROM LOCAL DAY-BOAT FISHERMAN
USUALLY SHIPPED INTERNATIONALLY FROM MULTIPLE SOURCES
PREMIUM INGREDIENTS
INFLAMMATORY SEED OILS
HAND-PACKED SMALL BATCH MADE IN USA
FEW
SPRING-RAISED CALIFORNIA TROUT
KNOW WHERE YOUR FOOD COMES FROM
At Oro, we’re responsible for every part of our process — more importantly, we’re responsible to the resources that make it possible.
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We’re committed to transparency, harvesting seasonally, producing in small-batches and remaining connected to our food.
A STRAIGHT LINE
Our trout is spring-raised in the California Sierras, a carbon-neutral operation powered by hydroelectricity. From their natural habitat, the fish go directly to our cannery partners in Southern Oregon.
CAUGHT WITH CARE
The salmon and tuna in our tins are wild, hook-and-line caught in Northern California by day-boat fishermen. They're seasonally harvested and hand-filleted with the bloodline removed — an essential step that keeps the fish fresh and eliminates the 'fishy' taste most brands overlook.
We're here to revive California’s canning tradition — thoughtfully, locally, and with care. Our roots are in San Francisco, and we're working to bring our cannery process home. Along the way, we're partnering with like-minded fishermen, suppliers and producers.
FISH
- TwoXSea (San Francisco, CA)
- Water2Table (San Francisco, CA)
- McFarland Springs Trout (Susanville, CA)
- Captain Jacob Avery (F/V 32098)
- Captain Bradley Anglin (F/V Wu-Li)
FAQ
What type of oil is used in Oro's trout products?
We use 100% California Olive Oil in our Trout with Dill & Sumac and Trout with Lemmon Pepper tins. This batch Comes from Enzo Olive Oil Co. in Madera, CA and is infused with Califonia Eureka lemons.
Pro tip: Use the excess oil from the tin to dip bread in or make a salad dressing.
What's the difference between "Spring-Raised" and "Farm-Raised" Trout?
Our trout is raised in fresh flowing snowmelt at the base of the Sierras. A natural spring provides both the trout’s native habitat and the hydroelectric power that makes the operation fully carbon-neutral. Unlike typical farm-raised fish kept in indoor tanks, our trout thrive in open, outdoor channels in their wild environment — resulting in healthier fish and cleaner flavor.
Why is Oro more expensive than other tinned fish?
Doing things the right way costs more. We source responsibly, use premium ingredients, and produce in small batches—which means no shortcuts and no mystery. While cheap, convenient food has become the norm, it often comes with hidden costs: inflammatory seed oils, unsustainable fishing practices, and ingredients you can’t pronounce. Oro is different. Our tins reflect a commitment to health, transparency, and the environment. Try one — you’ll taste the difference, and feel good about it too.
